Campaigns
In-store stand
POS Poster
Dead Germ Coupon
In-store stand
East Coast Radio -
Walkaholics
Characters were introduced to showcase South Africa's mixed culture. Listeners tuned in every day to hear each individual's story about their walking obsession.
Attendance for the event more than doubled compared to the previous year.
Unilever -
Men in Pink
Men in Pink brand ambassadors were stationed inside shopping centres around South Africa. They patrolled a Domestos area, which was cordened off as a 'germ free zone'. Brand ambassadors educated consumers on the germ fighting benefits of the new variant and ushered people through the zone. Cardboard cut-out dead germs were scattered on the floor. The reverse side of the germ indicated it had been killed by Domestos and could be used as a coupon to claim a discount of the product.
East Coast Radio -
Lucky/Unlucky
Silver Quill Award: Gold Winner
Eagle Award: Finalist
Pravesh
Jeff